The exponential growth of new digital media covers all aspects of your life from the second (of course), radio alarm clock rings in the morning in all the traditional online media are facing every day. Once you go online and discover the huge demand on the budget for e-mail marketing, search engine optimization, pay per click, web design and a host of other marketing opportunities online, it seems that the dilemma budget has become impossible. Several studies show the average person who is in a developed country, suspended somewhere 3000 to 7000 different advertising messages per day. If you target that person, then how to choose one or two messages that will attract attention and generate the correct answer? Even for experienced marketing are not easy to make decisions. Some of them claim to take a very scientific, but in this article on exercise as a combination of art and science.

The answers can be found in some key areas: the size of your brand and your business, target type, the relative size of its competitors, who believe they are experiencing previous marketing efforts and years of personal investment win a special approach. I packed in

some rules for planning an integrated campaign:

1 repetition awareness based response

Do you have your budget does not spread too thin. It is best to repeat your message, use three or four times to the same person the same medium for the message to a wider audience who can see only once or twice a proliferation

2 online marketing is in vogue, but it is for your company

If you know you can build your business by increasing your shopping spree in the online web make sense. But if your business model does not depend on your site to be cautious to throw all your money online

3 The smallest of budgets can provide for more public relations

Public relations takes time and effort, but the results may surprise you, and the monthly fee is often synonymous with a single Advertisement

4 According larger building leading brand of your company

As a massive generalization that small firms must focus on the response of the building and keep every cent of its expenditure on marketing is looking for a return in the short term. In the long term is the budget that investment in building a brand to win, but there is no need to worry when the budget is limited.

5 Direct E-mail and clicks are the starting point for small businesses

You can directly compare the costs associated with the statement.

6 is not more than 50% of budget

OK, not really a golden rule, some companies still seem to thrive outside the virtual world can be. But it is rare for an audience that does not respond to management and on average more than 50% of the “Business” Web finding visits are organized by traditional media.

7 Information is power

Just a little more to understand your target market and their consumption of media, you can have the best marketing plan to partner with them. Even if something is likely to work before starting to work again, but not exactly the same way. To learn from your successes and mistakes.

8 Do not swim with the big fish

If you are a small fish can swim upstream or downstream of great food on a novel by Adam Morgan of this rule, the big fish “, but simply said that the Challenger brands that have to do things differently in the competition

9 sponsorship is to laugh

If you spend millions of pounds or dollars, then a football team in the promoter of the Premier League. If your budget is lower than the avoided costs, ensuring too much money for brand awareness and the simple values of the single brand and call to action in your marketing communications

10 papers included are impressive

Even better than repeating the message to someone in the same media that you are the message to that person by a variety of marketing communications. A piece of direct mail, e-shot, combined with a small combination printed an article in PR to your budget may be much greater than it is

Finally, there is a rule in the 11th too! If you can not pay, the forbidden. It seems obvious, but a lot of experience in marketing to find fault with the media, which they perceive as prestigious as the national television, which carried more than 50% of their budget and allow plenty of hard work to ensure that the costs actual average demand of travel is no longer acceptable.

In summary, the art and science meet, there are no correct answers given, but there are many negative things, of course. In case of doubt an integrated marketing agencyto will help you decide. The agencies are still trying to get more of your budget, as they can. An integrated agency might want most of the budget, but will work with you to maximize the efficiency!

One Response to “Marketing Communications Budget”

1. Tips Marketing Plan | zslop.info
   April 2nd, 2010 @ 10:00 am

   [...] many things to consider and many options to choose from, as you know, to make the decision? “Marketing is a term used in the economy by far every day to describe a variety of different things, actions [...]

Leave a Reply